Women always require attention, collecting the admiring glances of passers-by. One way to emphasize beauty or hide flaws is to apply cosmetics. In this case, representatives of the beautiful half of humanity try not to be original, choosing only proven means that are popular throughout the world. Over time, most girls switch to only one brand, associating themselves with its products. Now we will talk about the 10 best-selling cosmetics brands, based on the statistics of professionals.
10
Maybelline
This world famous cosmetics brand was founded by a 19 year old guy! The company's future CEO, who was a pharmacist at the time, noticed that his sister Meybel made a mixture of coal dust and petroleum jelly to give her eyelashes a darker shade. Today, the brand has a variety of tools, ranging from eyeliners to hair masks and various creams. They also sell eye shadow, foundation, lipstick and skin care products. Maybelin is a quality brand that offers only the best products that should be in the arsenal of every girl.
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9
L’Oreal
This cosmetic “giant”, the largest producer in the world, is based in France. L’Oreal products are divided into several lines containing perfumes, nail, hair and skin care products. The company's slogan sounds like: "After all, we deserve it." And not only customers, but also all employees of the company who deserve to work in the largest cosmetic brand in the world are meant. L’Oreal products can be purchased not only in company boutiques, but also in other stores. Sometimes it seems that cosmetics from Loreal is literally at every step, this is called world recognition.
8
Smashbox
Estee Lauder took over the brand in 2010, focusing on the production of high-quality lipsticks and cosmetics for the eyes, in particular, eye shadow. Smashbox products sold well, which allowed the brand to increase production momentum. During the company's existence, its products have not lost in popularity and customer demand. The support of a giant like Estee Lauder allows the brand to grow without losing its identity. Smashbox is now delivering the product under its logo to cosmetics stores that claim record sales.
7
Cover girl
This company was founded in the US city of Maryland by the chemical corporation Noxzema, later renamed Noxell. In 1989, Cover Girl became part of Procter and Gamble. The development strategy of the company was to attract famous actresses, singers and models who represented Cover Girl products on advertising posters, as well as personally participated in the brand promotion. Support for celebrities and a large selection of cosmetics were supported by an affordable price, which became the key to successful development. Many celebrities have been Cover Girl Ambassadors for many years.
6
MAC
MAC (Makeup Art Cosmetics) was established in the Canadian metropolis of Toronto, and now its head office is in New York, USA. Founded in 1984 by two friends, a make-up photographer and owner of a beauty salon, the company quickly began to gain popularity in beauty circles. By 2007, the MAC had doubled the profits planned by the owners 10 years before. Initially, the brand’s products were intended to be used exclusively by professional makeup artists, but today it is used everywhere by hundreds of thousands of girls.
Interestingly, the first MAC samples were made literally in the kitchen. Today, MAC products such as lipstick, mascara, eye shadow, eyeliner, concealer, primer, highlighter and powder are in high demand. Of course, this brand offers the highest quality makeup products, and is the most recognizable in the world.
5
Clinique
The American company Estee Lauder decided to found a subsidiary of Clinique in 1968. The main activity of the subsidiary was the production of high-quality skin care products, hypoallergenic cosmetics, perfumes and eau de toilette. The main difference between Clinique products is its high safety. All cosmetics of the company are checked for allergies before release. Clinique products help solve many skin problems, and anti-aging cosmetics is the standard that other manufacturers are striving for. Clinique technologists were the first to identify the benefits of exfoliation by introducing creams and lotions on the market that help restore skin. Today it is one of the most popular cosmetic brands on the planet.
4
Avon
Avon was founded in 1886 by businessman David McConnell. At that moment, he was seriously puzzled by the loss of popularity of the romance novels that he was selling. Then, McConnell decided to put small perfume bottles into book packages. Imagine David's surprise when he realized that girls are interested in perfumes much more than books. Today it is the fifth cosmetics company in the world and the second in direct sales. Avon offers many different products, including nail care products, eyeliner, eye shadow, cleansing lotions and much more. Avon employs about 6 million door-to-door distributors, as well as employees who offer Avon products at cosmetics stores. According to many experts, the funds of this brand embody the perfect combination of quality and affordable price.
3
Revlon
This brand produces skin care products, personal hygiene products, cosmetics and perfumes. Revlon is one of the largest and most popular companies in the world in its segment, sponsoring many projects, including the Revlon Run Walk. This project aims to raise funds and donations that go to the study and treatment of ovarian cancer. Revlon also sponsors the study of other types of cancer, which contributes not only to a positive image of the company, but also speaks of the high moral and philanthropy of leaders. Revlon is one of several cosmetics brands that boasts a large global reach.
2
Oriflame
The Swedish cosmetics company Oriflame was founded in 1967. The Oriflame product list is unusually wide, and includes skin care, personal care products, hair and nails, as well as hair dyes and perfumes. Their skin care products are considered to be among the best in terms of price and quality, although thebiggest editors are very confused about the ways in which these cosmetics are distributed.
Oriflame also manufactures and sells accessories and health foods. According to company management, their products are sold in more than 60 countries. Oriflame has experienced several changes in management, which only strengthened their position in the global market, and allows you to increase both production volumes and annual profitability. That is why Oriflame is on the list of best-selling cosmetics brands, both now and in the entire history of the industry.
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1
Chanel
This brand was founded in 1909, and still pleases customers from all over the world with its products. Most consumers consider it the best on the planet. Chanel offers a wide range of products, from shoes and handbags to perfumes. Most women love Chanel not only for their attractive design and premium product quality, but also for their name, which is synonymous with impeccable taste. Today, the cosmetics of this brand is considered the best in the world, so Chanel mascaras, perfumes, lipsticks, shades and other products are welcome for every woman.
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Conclusion
This was a list of brands producing the most popular cosmetics in the world according to thebiggest.ru. Surely each of you has your favorite product from one or another manufacturer. Share your opinion in the comments, confirming or denying the high status of the companies presented in the article!