Billboard is a well-known music and analytical magazine, which is published every week. It covers almost all aspects of the music business: charts, sales of video and audio media, weekly news, various author's articles and much more.
This magazine published a list of the best video clips that were especially popular in the 90s. During this period, they began to invest much more skill and money in the shooting of such clips than before.
10. Jamiroquai - Virtual Insanity | 1997
The creators of the clip used a minimal amount of furniture, in addition, the action takes place in only one room.
There is practically no editing: the video clip was shot without interruption, at a time. This is the rare case when minimalism works exactly as it was originally intended: as a result, a very interesting effect was created.
Jay Kay, the frontman of the group, is in an almost empty room, and then the floor begins to live its own life. The highlight of this video clip was the unusual vocalist plastic and original special effects.
9. Guns N Roses - November Rain | 1992
Guns N Roses is a very popular rock band from America, each clip of which delighted its fans.
November Rain truly deserves the first place among all the music videos of these musicians. It is more like a small cinematic masterpiece.
One of the main highlights of this video was Stephanie Seymour, a supermodel very popular in the nineties. She took part in the most tragic and happy scene of the video clip.
8. TLC - Waterfalls | 1995
Waterfalls became the "calling card", a hit of the girl group TLC. A rather sad video clip was shot on it: its creators touched on such pressing topics as AIDS and drug trafficking.
There are two storylines in this video clip, and both of them end very sadly. The Waterfalls song rightfully earned several awards and a Grammy nomination, and the video for it became very popular in the mid-90s.
He made many think about the dangers of drugs, about the danger, which at first seems implicit. Billboard named TLC one of the greatest bands.
7. Missy Elliott - The Rain | 1997
This video was shot by Hype Williams, who was famous for his large-scale, unusual and flashy video clips. The video for the song Missy Elliot The Rain turned out just like that.
Of course, the charisma of the singer herself also played an important role, but the video clip was very interesting.
It is worth noting that there is practically no cliche in the video of many African-Americans: a lot of gold, expensive cars, half-naked beauties.
This is a stylish and unusual video clip, which is still popular today.
6. Eminem - My Name Is | 1999
Rap is a genre that began to gain great popularity precisely in the 90s, in the 80s, it was still developing. My Name Is is one of the first and most popular video clips of Eminem.
Now he is already a serious rap artist who does not allow any provocations in his videos, and at that time his path was just beginning.
The video clip My Name Is is satirical: Slim Shady, the alter ego of Eminem, makes fun of television, Marilyn Manson and Bill Clinton.
5. Nirvana - Smells Like Teen Spirit | 1991
This clip was created by Samuel Beyer: he was his first video work. Then the director admitted that the group chose him just because the portfolio at that time was very poor.
The musicians decided that the video would be more informal, punk and unusual. Perhaps not everyone will see in this video an independent and punk-like rebellious, but no one will argue with the fact that he personifies the crazy energy of youth.
The video is pretty simple: musicians play in front of students. However, the energy of their work does with the audience that it is not surprising that the clip is very popular at the present time.
4. Korn - Freak On A Leash | 1999
This clip is remembered for many details: it’s simply impossible to list its merits separately. It used a large number of different tricks. There are vessels with various liquids, which are very beautifully broken, and an enlarged moving bullet, and hand-drawn animation.
The musicians themselves in the video, of course, also very passionately perform their song, which has become one of the most popular hits of this group.
3. Madonna - Vogue | 1990
Madonna played in the movie Dick Tracy, and the song Vogue became his soundtrack. She quickly gained great popularity in many countries of the world, and not only among fans of the Madonna.
The clip for this song was called the singer’s best video, the most stylish video clip of all time. In their reviews, many noted that in this video, everything breathes beauty.
The main advantages of Vogue are Madonna herself, who looks just perfect, wonderful choreography and black and white tones.
2. Janet Jackson and Michael Jackson - Scream | 1995
This song by Michael Jackson can be called one of the most aggressive. At that time, the king of pop was called a pedophile, and journalists constantly accused him. Then it turned out that this case was false and fabricated, but until everything was clarified, the singer had a hard time.
The song Scream expressed all his indignation directed at the media.
The clip for it has become one of the most expensive in the history of show business. The main advantages of this video are its catchy style, good special effects and a wonderful choreography.
1. Britney Spears - Baby One More Time | 1998
For this clip, colleagues very much criticized its creator, but he was able to adequately respond to the allegations.
The director of the video said that he really likes the song, besides Britney herself is enthusiastic and very hardworking.
He did not lose: over time, the video clip became a real classic, and the singer's popularity skyrocketed. Britney's charm and charisma allow her to remain popular to this day.